Today we updated BoltMail with some new features:

Find the Best Performing Campaign With Split Tests

Split testing allows you to divide your list into equal parts and send each group a different version of your email.

Unlike other email marketing software which limits you to A/B or "one or the other" split tests, you can test an unlimited number of email variations.

The new BoltMail can then automatically determine the winning email based on open rates or click rate and send it to the rest of your list after a predefined period of time - automatically!

You can also view, export and print a complete report about the performance of your split testing, including click and open rates for each email variation, as you can see here:

Automate Your Follow Ups with Triggers

Imagine if your email marketing software could automatically send out a congratulatory email the day before everyone's birthday. What if it could automatically add a contact to a new list as soon as they click a link in your email campaign, or even send them a new, personalized email message as soon as they open an email you've sent them?

With triggers in the new BoltMail all of this is possible - and more. Triggers can be used to:

  • Send a birthday or anniversary reminder to contacts on your list
  • Send contacts a new email when they click a link in your email campaign
  • Send contacts a new email at a specific date in the future
  • Add contacts to a new list when they click a link in your email campaign
  • Add contacts to a new list when they open your email campaign
  • Add contacts to a new list at a specific date in the future
  • Remove them from the list they are on when they open your email campaign
  • Remove them from the list they are on when they click a link in your email
  • Remove them from the list they are on at a specific date in the future

Get the Whole Picture With Event Logging

The new event logging feature in BoltMail makes it easy to log events (such as meetings or phone calls) against contacts in your list. Combine this with automatic event logging, which automatically creates a new event every time a contact:

  • Is sent an email campaign
  • Is sent an autoresponder
  • Opens an email campaign or autoresponder
  • Clicks a link in an email campaign or autoresponder
... and you have a contact management system fully integrated with your email marketing software!

Work Smarter With the Recent Activity Log


The recent activity log appears across the top of the BoltMail control panel and stores a list of recently accessed items, including contacts, campaigns, lists, reports and custom fields. You can instantly get back to what you were working on - it's quicker than search and takes just one click.

Get to Your Contacts Quicker With Contact List Grouping

If you like to segment your contacts across multiple lists or if you're a digital agency with clients then you'll appreciate the new contact list grouping feature.

Instead of all contact lists being shown on one page, you can group lists into folders using nothing more than drag and drop. You can expand and collapse folders and your preferences will be remembered - even after you logout.

Schedule Follow Up Reminders With Google Calendar Integration

BoltMail integrates directly with your Google calendar, allowing you to assign follow up reminders to your calendar directly from within the application. To assign a follow up reminder, simply click on the "Add to Google Calendar" icon next to any date field when viewing or editing a contact's profile. You can choose the date and time for the follow up and a link back to the contact's profile is even included in the notes section.

20 New Built-In Email Templates

The new BoltMail includes 20 new email templates which work in all popular email clients including Outlook, Yahoo, GMail and Hotmail.



Monday, February 9, 2009

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