Articles

 Always sign on the dotted line

Always include a signature or consistent footer at the bottom of your emails, as it's one of the...

 Automatically sending an email on your subscribers Birthday

In this article I'll tell you how to create a recurring email campaign that automatically sends...

 Avoiding spam filters and other email marketing tips

Email marketing as many of us know, can be a powerful and inexpensive method of reaching our most...

 Consistency is the key

If you're running a newsletter or frequent email publication, make sure you keep the look and...

 How to set the preheader

Popular email clients such as Outlook and Apple Mail show a short preview of the email text under...

 How to setup an autoresponder

An autoresponder lets you send an automated email to your subscribers a specific number of hours...

 Increase your email open rate by improving your subject lines

Just like a direct sales letter, the subject line of your email is usually the most important...

 On time, every time

When sending an email to your subscribers, always make sure that it's sent on the same day, at...

 Signup confirmation - double opt in

It's best practice to always use double opt-in for your subscription forms. Double opt-in means...

 The best day to send a campaign

Studies conducted by online research analysts have shown that the best days to perform a mail-out...

 Why you should always respect your unsubscribes

Some business owners believe that it's best to make it difficult for their customers or contacts...