Creating a tracking domain Print

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Tracking domains allow us to use a sub domain of your own domain in tracking links, unsubscribe links, web version links and other links we add to your emails.

To track link clicks we re-write the links in your email campaigns so that they briefly go through the app.boltmail.nz server to allow us to record the link click before sending the subscriber on to the actual link destination. This happens so quickly that most subscribers won't notice. However you may prefer the links to go through your own branded domain rather than boltmail.nz.

You will also be able to use your tracking domain for links to your subscribe, unsubscribe, update preferences and forward to a friend forms.

Using a tracking domain helps to keep your emails on-brand and appear more trustworthy because all links in the email will use your own domain name.

Good examples of sub domains to use for your tracking domain could be mailer.yourdomain.com or newsletters.yourdomain.com.

For this to work you will first need to set up a DNS CNAME record that points to app.boltmail.nz.

To get started contact your domain registrar, web host, or whomever manages your domain and ask them to set up the sub-domain with a DNS CNAME record that points to app.boltmail.nz

Then add your tracking domain in BoltMail at Domains -> Tracking domains.

Please allow up to 48 hours for DNS propagation and for your tracking domain to become active. BoltMail will generate an SSL certificate for your tracking domain, this happens overnight.

To use your tracking domain make sure that you select it when creating a campaign. You can have more than one tracking domain and set the domain to use per campaign.


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