Tags
When creating a campaign, you are able to use a number of merge tags
Tags are placeholders that will be replaced with the actual content when the email is sent out. For example the [UNSUBSCRIBE_LINK] tag will be replaced with a clickable link that the recipient can use to unsubscribe themselves from your list.
All of your list's subscriber fields are available as merge tags, including [EMAIL], [FNAME] and [LNAME], as well as any custom fields you have added to the list.
Information about your list is also available as merge tags, for example [COMPANY_FULL_ADDRESS] will be replaced with your company information from the list settings.
There are also tags for automatically displaying information, for example [CURRENT_YEAR] will be replaced with the current year.
Most common tags are listed below:
| Tag | Required |
| [UNSUBSCRIBE_URL] | YES |
| [COMPANY_FULL_ADDRESS] | NO |
| [UPDATE_PROFILE_URL] | NO |
| [WEB_VERSION_URL] | NO |
| [CAMPAIGN_URL] | NO |
| [LIST_NAME] | NO |
| [LIST_SUBJECT] | NO |
| [LIST_DESCRIPTION] | NO |
| [LIST_FROM_NAME] | NO |
| [CURRENT_YEAR] | NO |
| [CURRENT_MONTH] | NO |
| [CURRENT_DAY] | NO |
| [CURRENT_DATE] | NO |
| [COMPANY_NAME] | NO |
| [COMPANY_ADDRESS_1] | NO |
| [COMPANY_ADDRESS_2] | NO |
| [COMPANY_CITY] | NO |
| [COMPANY_ZONE] | NO |
| [COMPANY_ZIP] | NO |
| [COMPANY_COUNTRY] | NO |
| [COMPANY_PHONE] | NO |
| [CAMPAIGN_SUBJECT] | NO |
| [CAMPAIGN_TO_NAME] | NO |
| [CAMPAIGN_FROM_NAME] | NO |
| [CAMPAIGN_REPLY_TO] | NO |
| [CAMPAIGN_UID] | NO |
| [SUBSCRIBER_UID] | NO |
| [EMAIL] | NO |
| [FNAME] | NO |
| [LNAME] | NO |
Filters
Filters are an advanced feature that are used to modify the output of a tag, such as changing a tag to all uppercase or applying URL encoding.
Filters are applied in this format: [TAG_NAME:filter:filtername]
For example to display the subscriber's first name in all uppercase letters you would use: [FNAME:filter:uppercase]
Another more advanced example: you might want to embed a sharing link to twitter in your campaign, say the campaign url itself.
Using only the tags you might embed it like this:https://twitter.com/intent/tweet?text=[CAMPAIGN_SUBJECT]&url=[CAMPAIGN_URL]
But there is a problem, because twitter expects your arguments to be url encoded, and by that, I mean twitter expects to get:https://twitter.com/intent/tweet?text=my%20super%20campaign&url=https%3A%2F%2Fapp.boltmail.nz%2Fcampaigns%2F1cart129djat3
But instead it will get https://twitter.com/intent/tweet?text=my super campaign&url=https://app.boltmail.nz/campaigns/1cart129djat3
In order to overcome this issue, we will apply the urlencode filter over our tags, therefore, the twitter url becomes:https://twitter.com/intent/tweet?text=[CAMPAIGN_SUBJECT:filter:urlencode]&url=[CAMPAIGN_URL:filter:urlencode]
But we can do even more, let's say we want to make sure our twitter text starts with a capitalized letter and the rest of the letters will be lowercase.
In order to accomplish this, we can apply multiple filters(separate by a pipe) to the same tag, for example:https://twitter.com/intent/tweet?text=[CAMPAIGN_SUBJECT:filter:lowercase|ucfirst|urlencode]&url=[CAMPAIGN_URL:filter:urlencode]
The order in which you add the filters is the same order that they are applied, the order can significantly affect the result.
Bellow is the entire list of filters:
| urlencode | will urlencode your tag |
| rawurlencode | will rawurlencode your url |
| htmlencode | will convert html tags into their entities |
| trim | will trim the white spaces from begining and end of your tag |
| uppercase | will transform your tag in uppercase only chars |
| lowercase | will transform your tag in lowercase only chars |
| ucwords | will capitalize each first letter from your tag content |
| ucfirst | will capitalize only the first letter of your tag |
| reverse | will reverse your tag content |
